Nique Journal

Atacama Pant, Nique Clothing, Melbourne

New Season

White Label Basics

White Label is the name used for small run test pressings or demo records of unsigned artists. it’s also the generic name for in-house, no name brands. When we first started white label that’s exactly what it was. a limited run of fashion basics sold with no name or identity. In the design studio, we referred to the line as ‘Untitled’ and rather than using style numbers we named each piece by our favourite artists.

We created small runs and sold it exclusively through our own stores but demand grew and before we knew its sales were rivaling our full fashion collection. People started asking for the brand with no name so we evolved things while remaining true to its origin and came up with what you see now.

Womens, White Label, Nique Clothing, Sweater, Turtleneck

Women's Peace Turtleneck Sweater
Hemp Organic Cotton French Terry
Available here.

Womens, White Label, Nique Clothing, Sweater, Turtleneck

Women's Poole Hooded Pullover
Hemp Organic Cotton French Terry
Available here.


Women's Seel Tee
Bamboo Cotton in the colour, Denim.
Available here.

Melbourne Loft
Melbourne, Loft, Interior

Melbourne Loft.

Women's Solo Turtle Neck Longsleeve T

Women's Solo Turtle Neck Longsleeve T
Bamboo Cotton in the colour, Grey Marle.

White Label, Lewitt Dress, Stripe

Women's Lewitt Stripe T Dress
Hemp Organic Cotton
Dropping into stores Mid-February.

Womens, Peace Turtleneck, Sweater, Nique Clothing, Melbourne

Women's Peace Turtleneck Sweater
Hemp Organic Cotton French Terry.