The Women Of Nique

“A woman should be like water, able to flow over and around anything.”

International Women's Day started in 1908 in the midst of an industrial boom, when 15,00 women - critical and discontent at their working conditions - marched through New York City demanding shorter hours, better pay and voting rights. Since then, it has evolved to be a globally observed day celebrating the achievements of Women.

In the spirit of International Women's Day, we want to shine light on the women at Nique and the creativity, artistry and freedom they bring to our team.

Everyday, our  two female directors inspire and motivate our teams across Melbourne and Sydney. Having worked together for over a decade, Nadia and Emma have developed an enviable and empowering working relationship - one that many of us look up to.  

Our fashion designer Amelia also energises the team around her through her exploration of the modern women. Interrogating style every day through design, Amelia designs accessible and inclusive clothes for every one.

NADIA JONES | Creative Director

What advice do you have for young people wanting to work in fashion?

The first thing I was taught was that it is so important to be able to draw so you can translate your ideas into clothing, secondly that Fashion is hard work, it is not a 9-5 role, so make sure it is your passion. Ensure you remain inspired, by researching, staying true to your vision for your brand and honing your sixth sense.

What do you love most about designing?

My favourite thing is the starting point each season; that blank page every season, when as a team we sit down and concept the collection for the next season. For Autumn Winter 2021, we were inspired by Punks, resonating with their sense of rebellion to disrupt the convention at the time - gender norms and dressing to express your individuality.

EMMA CARR | Commercial Director

What is most important when building working relationships?

Learn to build trust and never take it for granted. Showing kindness and getting to know each person outside of their work life also leads to more fulfilling relationships.

What inspired you to work in the fashion industry?

I was first inspired by my Mum who taught me to make clothes from a very young age - first for my dolls and then myself. My love for fashion really grew when I was teenager, obsessed with glossy fashion magazine. Every week I would use my pocket money to buy a new magazine and spend hours looking at the latest catwalk collections.

Amelia Akle | Fashion Designer

What ethos do you have when designing?

When designing, I always think about how the wearer will interact with the final product.
How she will feel when she is wearing it, and how she can live in it. I aim to design pieces that aren’t exclusive to one size or type of woman - I believe the foundation of good design is wholeheartedly inclusive. I feel that unrestrictive, relaxed and modern designs help to empower and boost the confidence of women on a whole.


What's the best advice you've ever been given?

A dear friend once told me “you are the only one who can limit your greatness. Remember you are enough”.